“My business has increased since I started advertising in Backyard Excursions. Please continue to run my ad.”
Norman Lehman,
Owner, Dutch Country Market,
Middlebury, Indiana
  
ABOUT THE TRAVEL GUIDE
     
 

The Backyard Excursions Travel Guide is published annually each April – in print as well as digitally. It provides travelers with information on a wide variety of “close to home” destinations and activities.

It is not an editorial-based magazine where the content is read and then the publication is tossed away or recycled. Instead readers save the Travel Guide and refer to it often when planning their next day trip, weekend getaway or family vacation.

The size of the publication is 6 1/8” wide x 9 1/2” high. It ranges from 32-64 pages. It is printed on 60# matte text and is saddle-stitched bound. It is divided into user-friendly sections to make accessing information easy.
Click here to view the
current Travel Guide
       
 
Print Distribution Electronic Distribution

125,000 copies of the Travel Guide are distributed from April to March of each year at hundreds of locations throughout Michigan, Indiana, Illinois, Ohio and Wisconsin including:

  • Advertisers locations
  • State-run travel centers
  • AAA offices
  • Hotels, motels and resorts
  • Attractions
  • Shopping venues
  • Employee workplace cafeterias
  • Banks and credit unions
  • Libraries
  • Senior centers
  • Coffee shops and family restaurants
  • Medical facilities and doctors’ offices

The publications are also sent directly to the homes
of our readers via U.S. mail.

The digital version of the Travel Guide retains the familiar look, feel and design of the printed publication while at the same time adding hyperlinks to external content – your content!

  • 100% intact and realistic look.
  • Can be viewed as a two-page spread or can be zoomed in to see amazing detail.
  • Vibrant images and clear text makes reading a pleasure.
  • Searchable text – readers can instantly find what they are looking for.
  • Dynamic hyperlink from your display advertising and listing directly to your web site.

A link to the digital version of the Travel Guide is emailed to all Backyard Excursions opt-in subscribers, inviting them to download the publication at their leisure.

In addition, over a million invitations are emailed out to prospective readers with links to the publication and the website annually.
   
  Click here to review our Advertising Opportunites